Now a professor at Taiwan’s National Chengchi University, Gershaneck knows the topic well, having vast Asia experience and hands-on strategic communications experience at all levels of the US government, as well as a particularly useful counterintelligence background. In 2020 he published a seminal work on PRC Political Warfare : Political Warfare: Strategies for Combating China’s plan to “Win without Fighting.” Kerry K Gershaneck’s new book, Media Warfare: Taiwan’s Battle for the Cognitive Domain (The Center for Security Policy, paperback $14.99) , details and explains a key portion of that other half: the PRC’s use of media warfare to psychologically fracture and demoralize Taiwan and make conquest easier or, even better, to have Taiwan give up without a fight. The military match-up is important, but it misses half the picture – and half of the PRC’s strategy against Taiwan. is good refers to a group of persons managing the enterprise.Can the People’s Republic of China (PRC) invade and conquer Taiwan? Experts differ, but 99% of the current debate considers only the military balance – and whether the PLA has the weapons, hardware, and capabilities to get ashore, defeat Taiwan’s military and force Taiwan to surrender. It involves the use of group effort to achieve predetermined goal of management of ABC & Co.
Thus clubs, hospitals, political parties, colleges, hospitals, business firms all require management.
Management is all Pervasive: Management is required in all types of organizations whether it is political, social, cultural or business because it helps and directs various efforts towards a definite purpose.For this policies have to be again framed. Marketing and Advertising is also to be done. For achieving this target various policies have to be framed but this is not the end. the target of a company is maximum production. It is concerned with identifying the problem and taking appropriate steps to solve it. It involves continuous handling of problems and issues. Management is Continuous: Management is an ongoing process.It brings harmony among the human, physical and financial resources. Management integrates human efforts to those resources. Materials, financial assets, buildings etc. Management integrates Human, Physical and Financial Resources: In an organization, human beings work with non-human resources like machines.This can be achieved by employing efficient persons and making better use of scarce resources. For example, the goal of an enterprise is maximum consumer satisfaction by producing quality goods and at reasonable prices. It is a tool which helps use of human & physical resources to fulfill the pre-determined goals. Management is Goal-Oriented: The success of any management activity is assessed by its achievement of the predetermined goals or objective.Nature of management can be highlighted as:.
Management is an activity concerned with guiding human and physical resources such that organizational goals can be achieved.
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